Exploring the Legends: 6 Centennial Wineries for the Ultimate Rioja Wine Tour

By Anton Inarra, January 2026

The Legacy of Rioja’s Historic Wineries

The Rioja region isn’t just Spain’s premier wine destination; it is a living museum of viticulture. At the heart of this region lies the Barrio de la Estación (the Station District) in Haro and the historic village of Cenicero, where visionary families built wineries over a century ago to export their liquid gold by rail. At North Coast Tours, we believe you don’t just taste these wines; you experience the history of Spain in a glass on our private Rioja tour.

Bodegas Riojanas: A Sensory Journey in Cenicero

Located in the heart of Cenicero, Bodegas Riojanas is a monument to family tradition spanning five generations. Founded in 1890, the winery defined the “Cenicero style”—wines known for immense aging potential and elegance. Their flagship brand, Monte Real, has been a staple of Spanish tables since the 1930s. The Monte Real Gran Reserva (2013) is a masterclass in balance, recently earning 93 points from Tim Atkin and being named one of the Top 10 Riojas of the year.

What truly sets a visit here apart is their commitment to the “culture of wine.” During our private tours, guests are often captivated by the “Room of Aromas.” This interactive space allows you to play with various devices to sharpen your senses, testing your nose against the scents of tobacco, vanilla, and leather that define aged Tempranillo. It turns a standard tasting into a playful, educational challenge.

Barrels room at Bodegas Riojanas in Cenicero, Rioja

CVNE: Architecture and World-Class Pedigree

The Compañía Vinícola del Norte de España—famously known as Cune—is a pillar of Haro’s Station District. Founded in 1879, it is a place where the industrial revolution meets fine art. Their most legendary wine, Imperial Gran Reserva, made history when the 2004 vintage was named the #1 Wine in the World by Wine Spectator—the first time a Spanish wine ever took the top spot. Recent vintages like the 2017 continue the streak of excellence, consistently scoring 97+ points.

The architectural heritage here is equally impressive. One of the most breathtaking stops is the Eiffel Cellar, designed by the studio of Gustave Eiffel. Built without internal columns, the roof is supported by metal trusses, allowing for vast space to handle barrels. Walking beneath this soaring iron canopy, you realize CVNE was engineering the future of the industry while the rest of the world was just planting vines.

The historic Eiffel Cellar designed by Gustave Eiffel at CVNE winery

Bodegas Bilbaínas: The Subterranean Giants

As the oldest bottling firm in Rioja, Bodegas Bilbaínas is the largest owner of vineyards in Haro’s Station District. They were the primary suppliers to the Spanish Royal House for decades, cementing their reputation as the “aristocrats” of the region. Their iconic Viña Pomal is a household name, but their limited editions like Alto de la Caseta are the true hidden gems, often scoring a staggering 97 points in the Guía Proensa.

The true secret of Bilbaínas lies beneath your feet in over 3,400 square meters of underground “calados” (tunnels). These hand-carved galleries maintain a perfect natural climate year-round. Wandering through these cool, dark tunnels where thousands of bottles rest in total silence, you can almost feel the weight of the century pressing down around you.

Facade of Bodegas Bilbainas in Haro, known for its underground hand-carved wine tunnels

La Rioja Alta, S.A.: The Perfectionists of Oak

For many aficionados, La Rioja Alta, S.A. represents the absolute pinnacle of traditional Rioja. Founded in 1890, their mission was to create wines that could rival the finest estates of Bordeaux. They have succeeded spectacularly; their Gran Reserva 890 recently achieved a near-perfect 99-point score from Guía Peñín, while the Gran Reserva 904 remains a perennial favorite with 98 points from James Suckling.

What makes this winery extraordinary is their obsession with wood. They are one of the very few wineries in the world to operate their own in-house cooperage, building every American oak barrel by hand. They also maintain the labor-intensive tradition of manual racking by candlelight. Every six months, every barrel is moved by hand, and the wine is poured under the light of a candle to check for clarity—a level of craftsmanship rarely seen today.

Wine bar or tasting room at La Rioja Alta SA winery

Bodegas Muga: The Masters of Tradition

Founded in 1932, Bodegas Muga is a centennial soul that remains family-run and fiercely traditional. They are famous for refusing modern shortcuts, using oak for every stage of the process. Their Prado Enea Gran Reserva is a global icon, with recent vintages frequently hitting 97-99 points across major critics and being a staple in the world’s most prestigious wine lists.

Muga is a paradise for those who love the “craft” of winemaking. They are the only winery in Spain with a Master Cooper and three dedicated barrel makers on staff. To ensure the ultimate purity of their wines, they still use the ancient method of clarifying with fresh egg whites. Two to three egg whites are dropped into each barrel to bind with impurities, leaving the wine silky, polished, and incredibly bright.

Outside of Muga winery in Haro

Gómez Cruzado: The Boutique Legend

Rounding out our list of icons is Gómez Cruzado, the “boutique” winery of the Station District. Founded in 1886, it is the smallest of the Haro legends. Their focus is on “Terroir Selection,” creating limited editions like Honorable, which expresses the soul of high-altitude plots and consistently earns 93-95 points from the likes of Tim Atkin and Wine Advocate.

Gómez Cruzado stands out for its intimate, small-scale production. They often use concrete egg-shaped tanks for aging their white wines to achieve a unique texture and purity. A visit here feels incredibly personal, offering a “boutique” touch that perfectly balances the grand scale of its neighbors.

Barrels and tasting room at Gomez Cruzado winery

Experience the History with North Coast Tours

While reading about these legends is a wonderful start, nothing compares to the smell of the damp cellars or the sound of the cooper’s hammer. At North Coast Tours, we specialize in exclusive, private tours designed to take you behind the curtain of these six icons. Skip the large groups and enjoy luxury transportation and expert guides who ensure your visit to Rioja is as sophisticated as the wine itself.

Your Perfect Rioja Itinerary

While every private Rioja tour we curate is tailored to your taste and the latest availability, here is a breakdown of a quintessential “Legendary Day” with us:

  • Morning: Bodegas Muga (Technical Tour) Witness the ancient craft of winemaking, from the master coopers building barrels to the final egg-white clarification process.
  • Mid-Morning: La Rioja Alta, S.A. (Wine Bar Tasting) A relaxed, world-class tasting session where you can sample iconic labels like the 904 and 890 in a sophisticated setting.
  • Lunch: Haro Old Town (The “Herradura”) A break for a traditional Riojan feast. We recommend Terete (for legendary wood-fired roast lamb), Beethoven (for classic patatas a la riojana), or Los Caños (for high-end traditional tapas).
  • Afternoon: Bodegas Riojanas (Tour & Aroma Room) A scenic drive to Cenicero for a private tour, concluding with a fun sensory challenge in their famous Aroma Room to sharpen your palate.

Ready to walk through a century of flavor? Click here to book your private Rioja Wine Tour with us today!