PRIVATE TAILORED Rioja Tour
A Custom Wine Experience Designed for Your Party
Experience Rioja exactly the way you want. Whether you have a specific list of “must-visit” estates or are looking for a unique, personal connection to Spanish wine country, we curate a custom itinerary just for you.
From architectural icons like Marqués de Riscal and Ysios to hidden boutique gems, family-owned cellars, and “Women in Wine” projects, we find the perfect fit for your preferences.
Your Day, Your Way:
- Iconic Estates: Visit world-renowned names like CVNE, Muga, La Rioja Alta, or Marqués de Murrieta.
- Curated Discoveries: Explore intimate boutique wineries or enjoy a gourmet vineyard lunch.
- Beyond the Glass: Incorporate cultural stops in medieval Laguardia, Vitoria, or the vibrant streets of Logroño.
You lead the way—we handle the rest. From “winery hopping” in the Haro Station District to expert recommendations, we design the perfect day so you can simply sit back and enjoy the vintage.
Price
From 700€
2 people
Group Size
2- 200
Cancelation Policy
Full refund if cancelled 7 days in advance
Trip Details
Schedule: Completely flexible and arranged to suit your preferences. Our rates are based on a 10-hour private experience
The ideal itinerary: To truly appreciate the region without rushing, we recommend a maximum of two or three winery stops:
One Full Production Tour: To see the cellars and learn the history.
One or two Curated Tasting: To focus on the wine and the views (the third once depending on the final itinerary).
Adding More Stops: If your party wishes to visit more wineries, please let us know. We can certainly accommodate additional stops, though an extra hourly fee will apply to cover the extended tour duration beyond the standard 10 hours.
We pick up from all San Sebastian, Bilbao, Pamplona, Logroño and Vitoria hotels and residences and at the wine country
City-to-City Tour Connections: We offer the option to start and end this tour in different locations, seamlessly connecting San Sebastian, Bilbao, Pamplona, Vitoria, Logroño and the Wine Country. This allows you to combine your tour with a convenient transfer to your next destination.
Inquire for competitive transfer rates.
Tour Highlights
Experience Wine Country on your terms with a customizable tour
A tour just for you and your family and friends
Visit wineries of your choice, or let us take care of that!
Sit back, relax and enjoy the day as we do all the planning, organizing and driving
Make a celebration extra special and memorable for your friends or loved ones
Tour Prices
Custom Private Rioja Tours (wineries fees and lunch not included):
- 2 people: 700
- 3 people: 900
- 4 or 5 people: 1,050
- 6 people: 1,150
- 7 or 8 people: 1,250
⭐ Traveling with 5 or more guests?
For larger parties, our Private Tours offer the absolute best value and flexibility. Enjoy a dedicated vehicle, a custom-paced itinerary, and the exclusivity of a private guide—all for a price comparable to our semi-private rates.
Private Riscal and Ysios tour: We can organize our iconic architecture itinerary as a private experience using the rates above. Fees and lunch are not included, but we are happy to provide an all-inclusive custom quote upon request!
Inclusions
Design of your personalized itinerary
Reservations of wineries, restaurant etc.
Pick-up and drop-off
Transportation throughout the day, gas and tolls
Friendly and knowledgeable guide
Exclusions
Tasting fees
Cost of lunch
Guide tips
Others personal expenses
SAMPLE IDEAS FOR PRIVATE TOURS
Best wineries in the world: Marques de Riscal and Murrieta
Marques de Riscal was voted the best vineyard in the world in 2025 and Marques de Murrieta was the best winery in the world in 2024 by the World´s best vineyards and Great Capitals Global Network. We could put together a tour visiting both wineries or just one of them, having extra time for a wine tasting in a second winery and enjoying a classic Rioja lunch.
Vineyards Picnic Lunch
Having lunch in the vineyards on a sunny day while enjoying local delicacies is one of the most fun experiences to have in the wine country. In this experience we would have time to visit also the beautiful medieval town of Laguardia and to visit one or two other wineries.
Premium lunch at a winery
One of the most upscale experiences in the wine country is to have lunch at a winery with the right wine pairing done by an expert sommelier. There ere several wineries that offer this option. On this itinerary we would be able to visit a second winery and a medieval town in the region.
Best private tour!
We had the best private tour in Rioja wine country with Anton! Even in the winter, the scenery is beautiful. Anton also added a few extra stops to make our trip truly memorable! Thank you for an amazing time!
Mandy Lai
Outstanding tour!
Outstanding tour, highly recommend! Anton’s easy going personality instantly made us feel comfortable and his ability to organize the logistics and his knowledge of the region made the tour an absolute highlight of our trip. The wineries we visited were all amazing, especially the small local one where we got to have a tasting with the owner. A special and unforgettable experience!
Adam Vaughan
Incredible wineries
We had the pleasure of taking a winery tour in Rioja with North Coast Tours in November. The tour took us to three incredible wineries and vineyards, each offering something unique and amazing. Anton’s recommendations were spot on, and we could tell he put a lot of thought into curating the perfect experience for us.
Brian Perez
PRIVATE WINE TOUR FAQS
In private tours it will be only you and your party, friends and family, whereas in semi-private tours you will join a small group, up to 8 people, of other wine enthusiasts.
If you would prefer to join a small group of other wine enthusiasts rather than booking a private experience, you can find our semi-private options here:
While we are aware that our prices are not cheap, we offer the most competitive prices in the market. A private tour for two people starts at 700€.
We can accommodate from 2 to 200 people.
The design of the itinerary, the reservations in the wineries and restaurants, and of course, pick up, transportation, drop off in the same or different city, and gas and tolls.
Wineries fees, meals, hotels and gratuities for your driver, which are optional but gratefully appreciated.
Enjoy some pictures!
