PRIVATE TAILOR-MADE Rioja TourS
A Custom Wine Experience Designed for Your Party
Experience Rioja exactly the way you want. Choose from one of our carefully designed sample itineraries or let us create a completely custom experience based on your interests.
Whether you dream of visiting iconic architectural wineries like Marqués de Riscal, Baigorri and Ysios, exploring historic centennial estates, discovering family-owned boutique wineries, or enjoying an exclusive premium wine experience, we’ll design the perfect day for you.
Your Day, Your Way:
- Architecture & Icons: Visit internationally acclaimed wineries such as Marqués de Riscal, Baigorri, Ysios, and other architectural landmarks.
- Historic & Classic Rioja: Discover legendary estates including CVNE, Muga, La Rioja Alta, and Marqués de Murrieta.
- Boutique & Hidden Gems: Meet passionate winemakers, enjoy intimate tastings, and experience Rioja beyond the famous names.
- Completely Tailor-Made: Mix wineries, vineyard lunches, medieval Laguardia, scenic viewpoints, or other experiences to create your perfect day.
You lead the way—we handle the rest. Whether you already have a list of must-visit wineries or would like us to recommend the best itinerary for your interests, we’ll take care of every detail so you can simply relax and enjoy Rioja.
Price
From 750€
2 people
Group Size
2- 200 people
Cancelation Policy
Free cancellation up to 7 days before the tour
Trip Details
Schedule: Completely flexible and tailored to your preferences. Our private tours are based on a 10-hour experience, giving you plenty of time to explore Rioja at a relaxed pace.
The Ideal Itinerary: To fully enjoy the region without rushing, we recommend visiting two or three wineries:
- One Full Production One Full Winery Tour: Explore the cellars, learn about the winemaking process, and discover the winery’s history.
- One or Two Curated Tastings: Relax and focus on the wines, the vineyards, and the unique atmosphere of each estate.
- Additional Stops: If you would like to visit more wineries, we can certainly accommodate your request. Additional time beyond the standard 10-hour tour will simply be charged at our hourly rate.
We pick up from all San Sebastian, Bilbao, Pamplona, Logroño and Vitoria hotels and residences and at the wine country
City-to-City Tour Connections: We can begin and end your private tour in different locations, allowing you to combine your wine experience with a seamless transfer between San Sebastián, Bilbao, Pamplona, Vitoria-Gasteiz, Logroño, and Rioja Wine Country. Longer-distance routes may be available for an additional fee.
Tour Highlights
A fully customizable private experience tailored to your interests and pace.
Exclusively for your group — enjoy the day with your family or friends, without other guests.
Choose your wineries or let us design the perfect itinerary based on your preferences.
Relax while we take care of everything — transportation, reservations, planning, and logistics.
Perfect for birthdays, anniversaries, family gatherings, or simply an unforgettable day in Rioja.
Tour Prices
Private Rioja Tour Pricing (wineries fees and lunch not included):
- 2 people: 750€
- 3 people: 950€
- 4 people: 1,050€
- 5 people: 1,150€
- 6 people: 1,250€
- 7 or 8 people: 1,350€
Private Marqués de Riscal & Ysios Tour: Prefer our signature architecture itinerary as a private experience? We can organize the same route exclusively for your party using the rates above. Winery fees and lunch are not included, although we would be happy to prepare an all-inclusive quote upon request.
Inclusions
Fully customized itinerary planning
Winery recommendations based on your preferences
Coordination and reservation management for all winery and restaurant visits
Private transportation in a premium vehicle
Professional English-speaking driver/guide
Hotel, residence, or agreed meeting-point pick-up and drop-off
Friendly and knowledgeable guide
Exclusions
Winery tours and tasting fees
Lunch and beverages
Personal purchases
Additional hours beyond the standard 10-hour tour
Gratuities (optional)
SIGNATURE PRIVATE RIOJA EXPERIENCES
Every private tour is fully customized. The experiences below are simply some of our most popular starting points, designed to help you discover the different sides of Rioja.
Many of our guests combine elements from several itineraries—for example, pairing historic wineries with modern architecture, adding a family-owned winery to a luxury experience, or finishing the day with lunch at one of Rioja’s most celebrated winery restaurants. Once your tour is confirmed, we’ll work together to design the perfect itinerary based on your interests, pace, and preferred style of travel.
Modern Architecture Gems
Experience Rioja’s most spectacular architectural wineries, where world-renowned design, exceptional wines, and breathtaking landscapes paired with an unforgettable gourmet lunch overlooking the vineyards.
WHO IT’S FOR
Perfect for travelers who appreciate contemporary architecture, premium wines, and refined gastronomy. This experience is ideal for first-time visitors to Rioja who want to combine iconic wineries with one of the region’s finest culinary experiences.
WHAT TO EXPECT
- Visits to Rioja’s most architecturally impressive wineries.
- Premium wine tastings in stunning contemporary settings.
- A fine dine lunch overlooking the vineyards at one of Rioja’s most celebrated winery restaurants.
- Spectacular scenery and panoramic vineyard views throughout the day.
- A relaxed, fully private experience designed around your interests.
READ MORE
Marqués de Riscal was named the World’s Best Vineyard in 2025 by World’s Best Vineyards, while Ysios has become one of Rioja’s most recognizable architectural landmarks thanks to its spectacular Santiago Calatrava-inspired design. Together with Bodegas Baigorri, these wineries represent the modern face of Rioja, where world-class architecture and exceptional wines come together in unforgettable settings.
One of the highlights of this experience is lunch at Bodegas Baigorri, where floor-to-ceiling glass walls overlook the vineyards below. The restaurant offers refined regional cuisine in an elegant contemporary setting, creating one of the most memorable winery dining experiences in Rioja.
Every itinerary is carefully tailored to your interests and adjusted according to winery availability, ensuring a relaxed private experience that combines iconic architecture, outstanding wines, breathtaking scenery, and exceptional gastronomy.
Rioja’s Historic Icons
Experience the wineries that shaped Rioja’s international reputation, where over a century of tradition, exceptional wines, and timeless elegance come together.
WHO IT’S FOR
Perfect for travelers who want to discover the origins of Rioja’s winemaking legacy. This experience is ideal for wine lovers who appreciate history, tradition, and the opportunity to visit some of the region’s most respected and historic wineries.
WHAT TO EXPECT
- Visit wineries that have helped define Rioja for more than a century.
- Premium tastings of some of the region’s most iconic wines.
- Explore the legendary Barrio de la Estación in Haro.
- Enjoy a traditional Rioja lunch in one of the region’s historic wine towns.
- A relaxed private experience designed around your interests.
READ MORE
The heart of this experience is Haro’s famous Barrio de la Estación, a unique collection of historic wineries that grew alongside the railway during the late nineteenth century and helped establish Rioja as one of the world’s great wine regions. Today, it remains one of the most remarkable wine districts in Europe, where several prestigious wineries stand just a short walk from one another.
Throughout the day, you’ll discover wineries whose names have become synonymous with Rioja’s finest wines. You’ll experience the traditions, craftsmanship, and winemaking philosophy that have been passed down through generations while enjoying elegant wines that have earned international recognition for more than a century.
Every itinerary is carefully tailored to your interests and winery availability, creating a relaxed private experience that celebrates Rioja’s rich history, timeless wines, and enduring winemaking traditions.
Rioja’s Finest Wines
Experience Rioja at its highest level with legendary wineries, world-class wines, and one of the region’s most exclusive gastronomic experiences.
WHO IT’S FOR
Designed for discerning wine lovers seeking Rioja’s most prestigious wineries, top end 100 points wines, and unforgettable hospitality. This experience is ideal for travelers who want to enjoy the very best the region has to offer, without compromise.
WHAT TO EXPECT
- Visits to some of Rioja’s most prestigious wineries.
- Premium tastings featuring internationally acclaimed wines.
- Access to estates recognized for producing some of Spain’s finest wines.
- An unforgettable gourmet lunch at one of Rioja’s most exclusive winery restaurants.
- A fully private luxury experience tailored to your interests.
READ MORE
Rioja is home to a handful of truly exceptional wineries whose wines are recognized among the finest in the world. This experience is designed for guests who want to explore these prestigious estates, discover legendary labels, and enjoy the highest level of hospitality the region has to offer.
The day also includes an extraordinary gastronomic experience at one of Rioja’s premier winery restaurants, where refined regional cuisine, impeccable service, and spectacular vineyard views create an unforgettable setting. Every detail is carefully chosen to deliver a truly world-class experience.
Every itinerary is customized according to your interests and winery availability, allowing us to create a seamless journey through Rioja’s most exclusive wineries while keeping each experience unique.
Family-Owned Hidden Gems
Discover the authentic side of Rioja through family-owned wineries, passionate winemakers, and centuries of tradition that most visitors never experience.
WHO IT’S FOR
Perfect for travelers looking to go beyond the famous names and experience the real Rioja. This itinerary is ideal for those who enjoy personal encounters, authentic family traditions, and learning directly from the people who make the wines.
WHAT TO EXPECT
- Visits to carefully selected family-owned wineries.
- Meet the winemakers whenever possible and learn their personal stories.
- Exclusive tastings in intimate, authentic settings.
- Explore historic cellars, including centuries-old underground wine caves.
- A relaxed private experience focused on tradition, hospitality, and genuine local culture.
READ MORE
Some of Rioja’s most memorable experiences are found far from the famous international names. This itinerary introduces you to family-owned wineries where several generations have dedicated their lives to producing exceptional wines while preserving traditions that have been passed down for centuries.
Whenever possible, you’ll meet the winemakers themselves, who are often the owners, guides, and storytellers behind every bottle. You’ll learn how their families have produced wine across generations, explore historic underground cellars dating back to the 17th century, and discover a side of Rioja that remains remarkably authentic and personal.
Every itinerary is customized according to your interests and winery availability, creating a private experience that celebrates Rioja’s family traditions, warm hospitality, and hidden treasures.
Best private tour!
We had the best private tour in Rioja wine country with Anton! Even in the winter, the scenery is beautiful. Anton also added a few extra stops to make our trip truly memorable! Thank you for an amazing time!
Mandy Lai
Outstanding tour!
Outstanding tour, highly recommend! Anton’s easy going personality instantly made us feel comfortable and his ability to organize the logistics and his knowledge of the region made the tour an absolute highlight of our trip. The wineries we visited were all amazing, especially the small local one where we got to have a tasting with the owner. A special and unforgettable experience!
Adam Vaughan
Incredible wineries
We had the pleasure of taking a winery tour in Rioja with North Coast Tours in November. The tour took us to three incredible wineries and vineyards, each offering something unique and amazing. Anton’s recommendations were spot on, and we could tell he put a lot of thought into curating the perfect experience for us.
Brian Perez
PRIVATE WINE TOUR FAQS
On a Private Tour, the experience is exclusively for you and your party, allowing you to enjoy a fully personalized itinerary, complete flexibility, and your own private guide and vehicle.
On a Semi-Private Tour, you’ll join a small group of up to 8 guests, creating a more social experience while still maintaining a relaxed and intimate atmosphere.
If you’d prefer to join a small group rather than book a private experience, you can find our Semi-Private Tour here:
👉 View our Semi-Private Rioja Tour
https://northcoastours.com/marques-de-riscal-and-ysios-wine-tour/
Our Private Rioja Tours start at 750€ for two guests. We strive to offer some of the most competitive rates for premium private wine tours in Rioja while delivering a truly personalized experience.
We can accommodate private groups of 2 to 200 guests. Whether you’re planning a romantic getaway, a family celebration, a corporate event, or a large group excursion, we can tailor the experience to suit your needs.
Every private tour includes the design of your personalized itinerary, coordination of all winery and restaurant reservations, hotel or residence pick-up and drop-off (in the same or a different city), private transportation throughout the day, and all fuel and toll costs.
Winery tour and tasting fees, meals, accommodation, and gratuities for your driver or guide. Gratuities are entirely optional but always greatly appreciated.
Enjoy a few moments from our Private Rioja Tours!
